Influence and Persuasion will win the Christmas shopper over

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Written by Anjulie Truong, Operations Director

If you’re anything like me your consumer power will spread far and wide in Q4. Christmas gifts, party outfits, trips and travel to celebrate the festive season, train tickets to visit family and with the rise of Black Friday enticing consumers to purchase maybe a cheeky personal purchase or two. And all that is before the Big Day when the sales kick in and your aunty and uncle gave you a thoughtful gift voucher to ‘treat yourself’ in the sales.

Often we view peak trading as a frenzy of shopping activity, but behind that frenzy we know are intricately planned and strategic affiliate campaigns, often booked months in advance to target consumers. So how else can advertisers maximise their affiliate partners during peak season?

The desire to work with good quality, relevant content sites is no different in Q4 and as we approach peak trading many of these publishers will enjoy a surge in traffic to their sites. Many will write additional articles, engage with their social channels, blog or vlog to encourage their visitors to dwell longer, to engage more and then finally to make that all important purchase.

With this in mind we’ve hand-picked a selection of publishers to showcase, who offer great content that we feel deserves to be highlighted as we approach Christmas.



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