On Wednesday 2nd November and Thursday November 17th, men’s high-street fashion brand Topman, hosted two unique publisher evenings – one in a cosy Soho pub and the other in the middle of a roundabout in Old Street.
The first of the two events saw 7 of the programme’s bloggers come together for a night of Christmas crafts, pub grub and personalised Santa sacks filled with clothing and gifts, whilst night two at Old Street’s Magic Roundabout, opened it doors to 35 people from 14 of the programme’s more traditional publishers for a night of games, tenancy giveaways, cocktails and street food.
Both events were fantastic opportunities for a broad spectrum of publishers to obtain quality face-time and discuss tenancy collaborations in front of the brand, and for Topman to gain insight into sites and projects with some of their key content and incentive partners.
We spoke to Laura Blake, Digital Marketing Manager at Topman to see how these two events engaged and boosted publisher partnerships, what the brand itself learned from running them and why it’s important to host separate events for different publisher types.
What was the objective behind hosting the events?
At Topman we really value our publishers and strive to have a great relationship with them all, from the top performers to the mid-tier and our content sites. During peak it can be tougher to make the time for calls and catch-ups so we wanted to host events to get as much face to face time