For the second year, CPC Strategy asked us to contribute to their Search Predictions post. This year, the questions for each participant were:
What trends are going to shape search in 2017? How can retailers best look to grow their business in 2017 with search? For mature businesses, what search development tips would you offer?
Our ad monitoring platform gives us a unique advantage to answer questions like these. We monitor search activity on millions of keywords from thousands of advertisers globally, and speak directly with leading brands and agencies.
Our answers focused on the implications of Google’s mobile-first strategy, the importance of a total-SERP visibility score, and the need to protect valuable branded searches from trademark poachers.