With the start of the new year, it’s a good time to review best practices. As more bloggers are becoming affiliates, it is even more important to talk about link building.
This post comes with a caveat. Sometimes you are in a hurry to get a post up or it’s for a very specific purpose (like a flash sale) where you just need to get published quickly with an affiliate link that is good for a short period of time. That’s fine. You may want to skip one of the steps below. What I am talking about today are more evergreen content posts where you expect to get traffic over time. For multiple reasons you want to invest just a few minutes in those affiliate links!
Step One: Create the Link Deep
You’ve probably heard about “deep links.” What does that mean? It basically means linking to any page except the home page. It may be a category page or a product page or a sale page. Essentially you want to link to EXACTLY what you are talking about. The only exception I usually use is that if I am talking about a product that I think might sell out relatively soon, I will link to a page of products on the merchant site that are all similar. An example would be if I am writing about a Smurf t-shirt, I might link to a whole page of Smurf t-shirts on the merchant site that includes the one I