This month marks a milestone for the industry when the IAB hosts a one day conference showcasing the power of the affiliate channel.
The event, free for brands to attend, will explore how the performance channel is expertly placed to tap into consumer demands at every stage of the purchase cycle. Aimed at C-Level individuals, the conference is not a re-tread of nuts and bolts content but will instead cover a diverse range of topics from all sides of the industry.
As well as hearing from early affiliate pioneers, the agenda features representatives from blue chip brands who will share their experience of how affiliate marketing fits within their wider affiliate mix. Speakers from Ogilvy, PwC and Trinity Mirror will also offer their opinions.
Now seems a prescient time for the affiliate industry to raise its profile. With tough economic times and huge ecommerce uncertainty forecast in 2017, so brands will demand even more bang for their buck.
Considered one of digital marketing’s secret weapons in driving both consumer interest and intent with the hard metric of sales as its ultimate vindication, affiliate marketing remains a compelling proposition.
The affiliate industry doesn’t stop still, it both bends and adapts to technological change with some of the brightest minds choosing to monetise the latest app or innovation through affiliate relationships. It should come as no surprise that in an age when traditional publishers are struggling to drive revenue from their online operations they are increasingly turning to affiliate