Quarterly Mobile Update – Q4 2016

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Affiliate Window’s mobile data is drawn from over 3.5m network transactions each month across 2,100 advertisers spanning the retail, travel and telecoms sectors. Clients we work with include John Lewis, Marks & Spencer, British Telecom and lastminute.com.

Working with around half the top 100 retail brands in the UK as well as over 1,000 SMEs allows us to build a comprehensive picture of the mobile landscape.

Q4 2016 Mobile Performance

– 59% of traffic originated from a mobile device – down from 63.9% in Q3 2016
– 28.2% of traffic came from a smartphone – up slightly from 28% in Q3 2016
– 44.7% of sales originated from a mobile device – up from 42.1% in Q3 2016
– 25.6% of sales came from a smartphone – up from 23.4% in Q3 2016
– Mobile traffic converted at 3.39% – up from 2.6% in Q3 2016
– Mobile Average Order Value (AOV) was £67.21– up from £63.52 in Q3 2016

Q4 2016 Headlines

– 59.02% of traffic across the network originated from a mobile device
– 44.65% of sales across the network originated from a mobile device
– 85130 sales came through a mobile device (smartphone and tablet) each day
– 48,800 of these were through a smartphone
– 2,033 sales were generated through a smartphone each hour, up nearly double from Q3 2016
– 1,751 clicks originated from a mobile device each minute
– 39.23% of revenue generated for our advertisers originated from a mobile device in

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