The Search Monitor is excited to add powerful new Seller Reach reports to our ad monitoring platform. The reports use data collected worldwide from leading shopping sites such as Google Shopping, Amazon, eBay, PriceGrabber, and Shopzilla to evaluate how sellers promote their manufacturers online.
If you’re not familiar with the manufacturer-seller advertising relationship and the need for improved metrics, here are few details. Contact us for more info, or to evaluate your sellers’ advertising effectiveness.
Challenges with Manufacturer-Seller Relationship
The main problem concerns transparency. Manufacturers rely heavily on sellers to promote their products. They send them co-op advertising dollars (and other assets/resource) to help them with this promotion. Then, the manufacturer hopes their sellers effectively use these dollars/resources to drive sales. While they’ll often receive sales reports from their sellers, they don’t know how sellers are using this money to achieve visibility for their products.
There is lots of room for improvement here, which is why we created seller reach reports. They can be run by either the manufacturer or the seller and show how often the seller’s ads contain the manufacturers trademarks or products. The reports show ad copy, landing pages, and ranking, and do it by keyword, shopping site, and even geography.
Who Should Use Seller Reach Reports Manufacturers: Specifically, those that have multiple online sellers and struggle with how to allocate funds/resources between them, and how to measure their effectiveness. Titles include Partner Channel Manager or whoever controls marketing co-op dollars Sellers: Online