January 25th marks the inaugural Performance Affiliate Event, hosted by the IAB. With a stellar agenda and A-list speakers, this one day conference promises to offer advertisers something unique in the market.
If you’re a brand and need convincing about whether you should attend, here’s five reasons why:
1. It’s free! The IAB represents the online industries and wants to demonstrate to the widest audience possible why brands should be investing more in digital. That’s why advertisers can attend free of charge for a full day of insightful sessions and networking in a fantastic setting. And even if you’re an agency or third party vendor who has to pay, why not invite your brand clients along for free?
2. There’s no hard sell. With an agenda that has been strictly vetted to ensure no sales pitches, this is a conference that aims to educate and inform, NOT sell. The five sponsors will have small stands where you can chat and find out more about their businesses, but this is one event where you don’t have to turn your lanyard around so people can’t see which company you work for!
3. The sessions are short and snappy. With the majority of each presentation, fireside chat or panel at around 20 minutes, they are the perfect length to crystallise the central message while maintaining the audience’s interest. And in the unlikely event you find your mind wandering, the next speaker is only a short wait away.
4. Fantastic networking opportunities.