Affiliate Summit West | Show Insights Posted on Jan 23 by Brittany Christopher in Blog
Held January 15-17, Affiliate Summit West brought together more than 6,000 digital marketers, agencies, networks and technology providers from over 70 countries around the world and included a tradeshow, conference program and variety of networking events. CAKE sent 23 representatives from the U.S. and New Delhi office to the three-day Affiliate Summit West conference hosted at the Paris Las Vegas Hotel. The exhibit hall was packed both days and the Meet Market was overflowing from start to finish. Running in parallel to the exhibitor opportunities, the speaking sessions provided excellent insights into topics ranging from improving email marketing strategies and robust fraud detection tactics to attribution implementation and social media influencers. The ASW 2017 agenda included a number of educational sessions designed to help attendees better understand the evolving landscape of affiliate marketing. One of the most notable opportunities at ASW was the chance to meet with all of our clients in attendance.
During the meet market and exhibit hall, our sales team was busy meeting with new prospects, passing out swag and showcasing the new and enhanced capabilities of the CAKE SaaS platform. Over the course of three days, our team met with more than 300 Advertisers, Affiliates, Networks and strategic technology partners. As our first time exhibiting at this event, it was a huge success and we are looking forward to having an even larger presence at Affiliate Summit East 2017.