Are you partnering with the right affiliates? Are you paying your publishers too much? Are they working against your interests? Do you know what this is costing your business? Schaaf-PartnerCentric knows the answers. We saved our clients more than $50,000 last year, by preventing commission payouts that would have only rewarded bad publishers for their behavior. We saved our clients even more by being proactive and interdicting before problems could arise.
As long as there is a “system” in place, there will be people trying to game it. The world of affiliate marketing is no exception. Last year we added more than 500 new websites and publisher accounts to our database of non-compliant affiliates. We intervened in more than 1000 instances of trademark violations, and identified nearly 100 publisher accounts driving fraudulent transactions. It is not enough merely having a Terms of Service agreement. If you are not enforcing those terms, then you are likely losing money.
There are many ways an unguarded affiliate program can be exploited, from trademark infringement to unauthorized promo code use to submitting fake leads in a referral program, to name just a few. Non-compliant publishers will compete against you in your SEM campaigns, regardless of your program terms. These publishers can ad insult to injury, too. After they have increased the cost of your ad-spend, they then expect to be paid a commission for traffic they “drove” to your site–only after they cut in front of you in line! If you