Performance Marketing Review: Super Bowl 51

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Whether you’re a Falcolns or Patriots fan, Super Bowl 51 was unarguably one of the most unbelievable games ever.  Full disclosure, I am a Patriots fan (btw for more than the last amazing 16 years…). It was the first Super Bowl ever to go into overtime and a crazy come from behind win that saw Tom Brady win his 5th championship.  Way to go Brady, Belichick, and the rest of the awesome team and coaches!

As with every Super Bowl, the commercials were a big part of the game. In today’s roundup of online and partner marketing news and opinion, we look at some of the coverage and commentary around this year’s SB brand advertising.

Secrets From a Super Bowl Campaign That’s Had 2 Billion Impressions

Want to get over two billion (yes, with a “B”) social impressions nearly a week before your commercial spot is aired? That’s what Avocados From Mexico (AFM), in its third year entering the Super Bowl advertising space, just accomplished. How does a smaller brand that started participating in one of the largest social conversations just two years ago achieve these results among some of the most digitally savvy (and significantly larger budgeted) brands? Entrepreneur contributor Jill Schiefelbein distilled AFM’s strategy into three key steps that any business can learn from and follow.

Three Things to Know About the Company Behind the Super Bowl’s Most Controversial Ad

Sunday’s Super Bowl—traditionally the most prime of times for TV advertising—featured an array of ads on the theme of immigration and

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