The end of 2017 is nearly here. At Acceleration Partners, this means we’re knee deep in our final 2017 review process of our clients’ affiliate programs and 2018 planning. End of year program performance evaluation is a critical part of identifying where improvements can be made and what new strategies can be applied to keep our clients’ programs on a growth path in 2018 and beyond.
Some questions we ask ourselves each year when evaluating the past year’s performance are:
What worked well? What didn’t? What new strategies are we going to test out in 2018? What strategies from