Ditch Those Silos! 3 Ways to Embrace Cross-Departmental Relationships

Every successful company today is focused on building strong, meaningful relationships among its employees. With “silos” being blamed for major setbacks at giants such...

How Leading Companies Are Using Affiliate to Test Other Channels

Wish there was a way to test out marketing initiatives with less upfront risk?  Even better, what if there was a way to...

Affiliate Marketing Jargon Buster

We know our industry can be guilty of using lots of jargon, which can be confusing when you’re starting out in the world...

Hot Off the Press. Get your Q4 Affiliate Marketing Benchmark Report!

What did the season of singing, snowmen, sleigh bells and sales bring to our client’s affiliate programs in Q4 2017? (Gave you a...

What do we mean when we talk about influence?

This year’s Affiliate Summit Europe took place at the InterContinental Hotel, O2. The two day event was packed with knowledge sharing seminars and...

Have You Heard? Millennials Aren’t the Only Ones Out There

This article was originally published on Entrepreneur.com. Millennials and “Nexters” (a.k.a. Generation Z, comprised of those born after 2000) are the fastest-growing demographics...

New Podcast Episode! The Formula for Changing Hearts, Minds and Lives

Change, development, growth – whether it’s in ourselves, others or the world around us – is rarely a linear, upward-slopping path. More often...

The UK Way: 4 steps for US Affiliate Marketers to build...

Affiliate marketing has suffered from a bad reputation in the U.S., and things weren’t so different in the U.K. a decade ago. In...

An open letter to the affiliate marketing industry

Originally featured on PerformanceIn Dear Affiliate Industry, I’ve seen a lot of change across the affiliate channel since I started out in 2002,...

Why Publishers Are Moving Toward an Affiliate Model

This article was originally published on MarTech Advisor. Shopify recently began working with BuzzFeed to increase visibility of its merchants, marking BuzzFeed’s biggest...