Bellwether reaction: Advertisers told to hold their nerve

Originally posted on Mediatel. The uncertain economic and political climate has continued to weigh on industry financial prospects, according to the latest IPA Bellwether...

SaaS Affise Collaborates with Forensiq to Reinforce Ad Traffic Quality

Originally posted on Ad Tech Daily. Affise, the performance marketing solution, announced its newest integrations with partner, Forensiq, to improve the quality and protect...

Inc. names Impact Radius and Acceleration Partners as top affiliate (performance)...

Originally posted on Inc. In a recent survey, nearly 90 percent of advertisers said affiliate programs were important to their overall marketing strategies. Publishers...

Who’s Fighting Mobile Fraud? Clickky and Forensiq Partner to Wage War

As posted by Michael Wisner on Mobile Advertising Watch. Word’s just in that Clickky, a mobile monetization and user acquisition platform, will partner with...

Forensiq help Affise tackle fraudulent traffic

Read the full news roundup on ExchangeWire. A new integration between Forensiq and performance marketing solution Affise is to improve the quality of mobile...

My 2017 media resolution: Forensiq’s Amit Joshi

Originally written for Campaign. 2016 proved to be the year of fraud and misinformation. From the brand safety concerns around fake news sites...

3 Predictions About Ad Fraud In 2017

Originally written for CMO.com. For many of us who monitor digital ad fraud, 2016 marked a sea change in the way brands...

Experts Predict How the Industry Challenges of 2016 Will Evolve in...

Originally posted by Lindsay Rowntree on ExchangeWire. 2016 has truly shown how dynamic an ecosystem the digital advertising industry is. There have been highs...

So, marketers, what’s in store for the coming year?

Originally posted on MarketingTech. The tools that underpin performance marketing are increasingly allowing brands to execute successful digital strategies which in turn provide meaningful...

It’s all about transparency: Ensuring confidence in performance marketing

Originally posted on Warc. From the outside, performance marketing can appear to be a complex beast, however, this doesn’t have to be the case....