I had the pleasure of attending the Social Media Success Summit this year. There were so many light bulb moments for me; I had to share my top ten takeaways from some of the most influential individuals in the field. It was hard to narrow it down to only 10, I found myself writing down new ideas and strategies every minute of every session. If you’ve already got a good grasp of social media marketing I hope you find the following takeaways helpful. I sure did! I’ve chosen one takeaway from ten of the top social media pros at #SMSS15.
1. From Viveka von Rosen’s keynote I absolutely loved her ninja trick with using header images. She suggested changing them up on a regular basis to draw attention and stay fresh. Furthermore, a company page can be innovative idea and creative with branded header banners for employees. Especially as a smaller sized company this could go a long way for network reach. You can even brand these for each individual’s job position. A creative example here would be to design a header image visually showcasing the pain point said employee would solve doing what they do.
2. Melonie Dodoro had a great tip on building authority. B2B companies that blog regularly get 67% more leads according to Hubspot. Companies need to build authority via quality