For the past 12 years I have been out there: learning, speaking, listening, teaching, helping, evolving and sharing my thoughts and findings about performance (affiliate) marketing with the world. However that time and effort was mainly focused outwardly in the performance and digital marketing space versus understanding my own business as a whole. This year, I’ve been forced to look internally, re-focusing my attention back on my business, team and re-establishing a solid foundation to support organizational growth.
In just three and a half years, we have gone from five full time people to 32 team members today. We have seen an average of 100% growth year over year as a company for six years straight. Calculating our growth rate over the past five years, we are sitting at about 5900% growth.
As a result of that growth, we have gone from only servicing small to medium sized businesses to servicing and consulting for leaders in ecommerce, travel and B2C Lead Gen, including enterprise level brands such as Southwest Vacations, Dropbox, Norton by Symantec, and Swiss Watch International to name a few.
The industry as a whole has changed rapidly. Where there were only a couple of dozen “affiliate management” companies in 2009 when we launched, there are now over 400 “digital and performance marketing agencies” who offer affiliate program management or partnership management of some sort, amongst many other products and professional services.
As a result, and in order to remain a leader in the digital and performance marketing space, some