2016 – State of Affiliate Marketing
Here at Streamline, all we do is Affiliate Marketing. Our team is seasoned in the channel, so we’ve seen it evolve from a stigmatized marketing channel to a sophisticated incremental marketing channel for many companies. When advertisers begin to understand the potential of this channel and the sophistication it can have, it becomes a very powerful tool to drive efficient high quality traffic. Since we’ve seen the past, we thought it would be valuable to share how we see the future for Affiliate Marketing. Below are a few insights to expect this year.
Advertisers are investing more in affiliate marketing: 40% of US retailers cite the affiliate channel as their leading customer acquisition channel (source: BI Intelligence) The affiliate channel is one of the fastest growing sources of revenue for online companies and is projected to be a $4.5 Billion industry in 2016 (source: Impact Radius) Significant industry improvements have been made over the last few years, particularly around transparency, improved tracking, and reporting capabilities Advertisers are shifting away from costly and opaque legacy affiliate networks, more advanced affiliate tracking solutions are now available and are a lower cost Advertisers are leveraging big data including real-time attribution data to more effectively manage and drive growth through the affiliate channel Mobile possibilities for affiliate marketing are expanding, 40% of affiliate sales in 2015 were conducted via mobile (source: Internet Retailer)
Tracking – the foundation of affiliate marketing Best to use tag management providers for