Last month, AIM attended LA Fashion Digital, an ecommerce conference that included:
500 eCommerce professionals from fashion, lifestyle and beauty brands 80 speakers from top retailers and technologists Panels and discussions on mobile, social and influencer marketing, multi-channel marketing attribution, SEO/SEM, customer acquisition and retention, and many more.
The keynote speaker of the event, who worked at Disney for many years, and then moved on to own some of the most successful mergers and acquisition firms in the US, presented these stats to kick off the show.
When certain stores offered gift cards on their site, they noticed that the amount of fraud actually shot up immediately in correlation with the sales of gift cards. What do consumers care most about? 1. Price 2. Ease of use of site – UX 1/3 of the population in US utilizes Amazon Prime. Staying relevant every month is very important. Offering rewards/incentives or reminders on a monthly basis through newsletters, push notifications, contests, etc. Online sales as a percentage of physical retail sales has been under-counted by about 1/3 every year for the past 5 years. 70% yearly increase in the amount of shopping carts created. 73% of online shoppers use the shopping cart to store items to buy later or to use as a shopping list in physical stores. Where do people search for products/brands online? 1. Amazon 2. Search Engines