Get Your Learn on at CJU16


As the CJU16 content director, I’m excited to share with you a whirlwind tour of the strategy and inspiration we’re bringing to the stage with our educational sessions.

This year we have 10+ sessions formed along three different tracks: Strategy, Customer Engagement, and of course, Innovation. In this write up, I’ll provide details on our sessions’ topics to help you plan your CJU16 schedule in advance. Use the “Add to My Agenda” button on CJ Universe to add these sessions to your CJU schedule.

Track: Innovation

Go behind the scenes at CJ Affiliate and you’ll see that it takes more than a village to foster innovation in a modern tech company….it takes partners! Partnership director Ronan Vance and Senior Engineer Liz Hurley show how a new approach to partnerships and teams has created a launch pad that fuels network growth. This session has such an important message for our clients that we’re offering it on two days of CJU. You won’t want to miss How a Culture of Collaboration Fuels CJ Innovation.

What does innovation in the affiliate channel look like?Publishers and advertisers should both attend the following session to find out!Four fresh and emerging publisher talents will present their business pitches at CJU. Come learn how affiliate is evolving to engage consumers beyond the desktop and via televisions, social channels, and overseas.  Be sure to attend Masters of Innovation: Affiliate’s Top Emerging Publishers.

Track: Customer Engagement

Curious about how cross-device usage is impacting your affiliate program? We know you are! Get schooled on cross-device’s impact and CJ’s future click path reporting and how to put it to use. Attend Cross Device & the Path to Conversion with Product Manager Deirdre Peters to get updated on these topics…

Originally published on CJ Blog. Read the full article here: