The dust has now settled on the busy Cyber Weekend period, what does the performance of thousands of affiliates, generating more than one million sales for 1,500 UK brands tell us?
How did 2016 compare to last year? What were the key trends and themes that emerged? Who were the winners (and the losers) and what role did smartphones play in driving conversions?
Read our full Ten Cyber Weekend Trends report whitepaper here.