Best of the Blog – Performance Horizon End of Year Review

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We hope everyone had a successful and prosperous 2016! To wrap things up, we looked back at some of our most popular blog posts from the year and collected the top seven here to provide a quick review of the data, insights and customer success stories our readers found most useful and informative. Happy holidays and we’ll see you again in 2017!

1. Benchmarking Performance Marketing in the Travel Industry 

Together with WBR Digital, we put together a report to examine the digital travel industry including the adoption and management of performance marketing programs such as digital partner marketing alongside other marketing tactics including search, email, social media, re-targeting, and more.

2. Black Friday & Cyber Monday Trends to Watch

For retailers who have taken direct control of their partner and affiliate marketing programs, the prospect of executing a successful Black Friday strategy across a variety of partners and affiliates can be particularly daunting. This year, we looked at our own data warehouse to identify key trends in retail sales and some learnings to share with you from Q4 last year.

3. Benchmarking Performance Marketing in the Retail Industry

It’s no surprise that cutthroat competition has increased pressure for retailers to drive both customer acquisition and retention. We partnered with WBR Digital again to examine the retail industry including the adoption and management of performance marketing programs such as digital partner marketing alongside other marketing tactics including search, email, social media, re-targeting, and more.

4. How ebookers.com

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