YoY Growth in Affiliate Marketing

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The results are out for two of the largest reports in the performance marketing industry: the AffiliateBenchmarks Report and the AffStat Report. LinkConnector is honored to be recognized as a top 10 network in both reports for another consecutive year. Use the findings from these insightful reports to push the needle forward in 2017 with your affiliate program.


The 9th annual AffiliateBenchmarks Survey has released its 2016 results, in which nearly 1,800 affiliate marketers participated. The AffiliateBenchmarks Report is the largest independent study of the performance marketing industry. The reports help develop and reinforce bests practices and strengthen the relationship between affiliates, advertisers and agencies.

This year, the report strongly suggests that our industry is thriving and growing.

Advertisers 71% say their affiliate marketing efforts met or exceeded expectations (page 8) 80% plan to increase their affiliate marketing budget next year or keep it the same, with 50% increasing budget (page 10) 5% note that coupon sites are a valuable part of their affiliate programs, with 30% of these finding coupon sites to be the most valuable category type (page 18) Affiliates 6% find content most important when promoting a program; 44% find coupons and promotions most important (page 16) For those promoting consumer promotions, 39% say percentage off purchase (no minimum) is most effective at driving overall sales; 27.1% note that free shipping is best (page 17) 2% of affiliates use Facebook to drive traffic; 62.4% use SEO; 51% use Twitter (page 15) See the chart below.

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