Q&A with the IAB ahead of first affiliate marketing conference

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Affiliate Window is sponsoring the IAB’s first Affiliate Marketing conference being held on 25th January at the British Museum. Ahead of the event we asked Clare O’Brien, Head of Industry Programmes at the IAB, why the time is right for the affiliate channel to take centre stage.

Why is the time right for the IAB to host its first dedicated affiliate conference?

The numbers. Quite simply the affiliate model is already contributing 10% of all UK Retail
eCommerce, producing £17.7bn sales, with a £1.3bn marketing investment. These numbers
are too big for the affiliate model to continue operating in the margins of the marketing
strategy. The time is ripe for a greater understanding of affiliate higher up the management
chain so that it can be more integral within an advertiser’s overall business and thus
marketing strategy.

Can you tell us a little bit more about the IAB’s conferences and what they aim to achieve?

The IAB is renowned for the quality of its events. Almost 60 a year are staged – many free to
attend for our members at our dedicated events hub in central London, with a 150 capacity.
But additionally, we stage half a dozen plus dedicated industry conferences off-site. These
give us at least double capacity and a day-long agenda to focus on showcasing the amazing
possibilities of digital marketing and advertising for brands and advertisers. Our flagship
Engage event is held each October with over 1,000 attendees. The others – Search, Video,
Mobile, Programmatic, Video and

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