Affiliate Window Acquires ShareASale To Strengthen US Presence

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Global affiliate marketing network Affiliate Window, part of Europe’s leading digital publisher, Axel Springer, has acquired US network, ShareASale.

Affiliate Window has firmly established its presence in North America over the last six years, with teams based in Baltimore, Denver and San Francisco. The network’s unrivalled dedication to technology, service and fraud prevention has allowed Affiliate Window to form exclusive partnerships with leading brands including HP, StubHub, Hyatt, Superdry and Etsy. It has led the way with innovative solutions to fairly reward publishers for their contribution to the sales funnel, including cross-device tracking and influencer payments and has ambitious plans to further expand its reach over the coming years.

According to BI Intelligence, 15% of digital media revenue in the US comes from affiliate marketing, making it one of the four largest sources of ecommerce orders, outperforming social commerce and display advertising. The report further states affiliate marketing is one of the fastest growing sources of revenue for online retailers growing from 13% to 16% between 2014 and 2015.

Multi award winning network, ShareASale is headquartered in Chicago and was founded in 2001 by Brian Littleton. The network currently serves 4,500 advertisers and over 100,000 active publishers generating more than 12m transactions a year, making it the third largest affiliate marketing network in the US. The network reported a GP CAGR of over 25% between 2013 – 2015 while US affiliate spend only grew by 15% CAGR in the same period.

The acquisition offers both networks a mutually beneficial

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