BrandVerity’s Paid Search Monitoring platform helps protect Getty Images’ organic branded CTR
Getty Images is the world’s leader in visual communication, with almost 200 million assets available through its premium content site www.gettyimages.com and its leading stock content site www.istock.com. With its advanced search and image recognition technology, Getty Images serves business customers in more than 100 countries and is the first place creative and media professionals turn to discover, purchase and manage images and other digital content. Its award-winning photographers and content creators help customers produce inspiring work which appears every day in the world’s most influential newspapers, magazines, advertising campaigns, films, television programs, books and online media.
Through the BrandVerity tool, Getty Images found that 35% of a competitor’s ads contained trademark infringements against their iStock brand. They notified the search engines and took down 35% of the competitor’s ads.
With BrandVerity’s Paid Search Monitoring, Getty Images Can:
Measure the full scale of trademark bidding against their branded terms and misspellings of their branded keywords globally. The intuitive UI brings all the necessary information including actual ad copy and display URLs into one central location. Take action against trademark bidders. The tool makes it easy to send trademark violations to the search engines in bulk. Getty Images submits complaints directly from the BrandVerity interface, removing over 700 unique non-compliant ads since it started using the tool. Monitor affliate ads in international markets to ensure only authorized ads are placed.
Trademark Bidding Raises Marketing