London Fashion Week is one of the biggest dates in the calendar for the UK fashion industry. As a matter of fact, fashionistas all over the world attend as a main fashion industry event twice a year. The event lasts approximately 7 days and runs in 4 locations, New York, London, Paris and Milan. These cities are the most renowned for fashion week with the fashion shows running in this order every season.
The nature of the event is industry focused and the attendees are always either buyers or press. Fashion shows are held in order to sell and promote new collections and this is why the two main categories of attendees – digital influencers and publishers, fall into the press group. They help promote the shows that they attend via their blogs and social media platforms with most of the shows also having a plethora of celebrities attending in order to raise the profile within media.
Most fashion bloggers and publishers aim to attend fashion week and in this post we wanted to share tips on how to get your hands on the ticket to attend shows in London. Starting with basics, you are not able to purchase tickets for the LFW or any fashion weeks for that matter.
So how do you get an invite to Fashion Week shows? Firstly, in order to request an invite, you will need to visit the British Fashion Council and apply for the press accreditation. The accreditation starts few months