Performance Marketing Review: 59th Grammy Awards

Read the original article published here

Photo Source:

From the Red Carpet glamour to star-studded performances, the Grammys never fail to entertain, and this year was no exception. The 59th Grammy Awards celebrated artists old and new with tributes and recognition for iconic musicians including the late David Bowie and George Michael.

The night clearly belonged to Adele with five awards including Album Of The Year. With this accomplishment, she became the second solo female act to win the category twice, following Taylor Swift’s second win in 2016.

February is a big month for brands marketers with the Super Bowl, Grammy Awards, and Oscars. In today’s roundup of online and partner marketing news and opinion, we look at some of the coverage and commentary around how brands (including the Grammys) used new campaigns and channels to engage with audiences for the music industry’s biggest night.

Lincoln Amps Up Grammys Platform for Continental In 4th Straight Year On Music’s Tentpole Event

“Tentpole” events on television are all the rage for luxury automakers nowadays, because they attract huge audiences, and people mostly watch them live instead of storing them on a DVR and skipping the commercials. And at least for individual luxury brands, relationships with major pop-culture awards shows have become as significant as other automakers’ associations with the Super Bowl. Forbes contributor, Dale Buss analyzes Lincoln taking its Grammys platform to a new level this year with a collaboration with blues singer and guitar virtuoso Gary Clark Jr.

How Mastercard Is Mastering The Grammy Awards

Literally with each passing

Read More