Forming part of the global ELLE brand, ELLESPORT, is known for its fashion led sportswear. We speak to Charlotte James, Marketing Manager at ELLESPORT about how the brand interacts with influencers and how their affiliate presence is shaping up in 2017.
ELLE SPORT forms part of the global ELLE brand, known by many for its fashion magazine. Tell us how this venture into sportswear began?
ELLE has diversified into many different industries across the globe including stationery, jewellery, make-up and clothing. The ELLESPORT UK licence is held by the former founders of USA Pro and has been growing under their reign for the last 10 years within the UK.
All collections are designed in-house by a team based in the Midlands and are fitted to flatter the UK woman. The company helped pioneer the rise of the current AthLeisure trend and have prided themselves on blurring the boundaries between fashion and fitness.
How has the affiliate channel helped improve brand visibility to influencers and content sites?
ELLESPORT moved to Affiliate Window in October 2016 and we have quickly seen relationships with key influencers grow with the help of our dedicated account team at the network. The fitness industry is highly driven by social media and brand relationships, therefore content affiliates are a great way for us to grow our brand awareness and image of high quality fashion forward sports apparel.
Over the years, we have found that consumers trust influencers more than brands themselves