Under Armour has a brand vision of empowering athletes everywhere. A leader in performance apparel, footwear and accessories, Under Armour work to acheive this through passion, design and innovation. Featuring as our Advertiser of the Month throughout February, we’ve spoken to Anais Peyrazat, Affiliate and Partnership Marketing Specialist at Under Armour to find out more about the incentive and how the affiliate channel supports their brand ethos.
Under Armour is an athletic brand built on passion, design and innovation, how do you think the affiliate channel helps contribute to this mission?
Under Armour’s main mission in Europe is indeed to convey passion and also inspire people. Brand awareness being our main KPI, we relentlessly challenge ourselves to build the excitement amongst our partners. Affiliate marketing by its essence is an ideal platform to share our stories through premium brand ambassadors. Every affiliate is a link in the value chain and has a significant impact on the quality & efficiency of the message. When successfully executed, a motivational and innovative campaign with a key partner really helps the brand to stand out.
An excited partner trying to translate its audience into brand inspired users will eventually lead to conversions, so we benefit from the channel on many levels.
As a mobile optimised program, have you felt the benefit of cross-device technology?
We are a mobile optimised webshop but not a mobile optimised affiliate programme, yet. Mobile optimisation is one of our main goal for 2017 and the cross-device technology will