Performance Marketing Review: Snapchat & 'Shark Week'

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As the marketing and media landscape continues to evolve, we’re seeing more and more brands create strategic partnerships to drive customer engagement, subscriptions and sales.

Many of these partnerships are expanding beyond traditional affiliate relationships, and shared data and insights is helping drive true growth and profitabilty for partners.

In today’s roundup of online and partner marketing news and opinion, we look at some of the recent marketing partnerships from around the world – including mobile app Snapchat, and Discovery Communications, the media & entertainment company behind ‘Shark Week’ and and ‘Myth Busters.’

Snapchat Looks to Bring ‘MythBusters,’ ‘Shark Week’ Shows to App

Last week as reported by AdAge, Snapchat announced a partnership with Discovery Communications to develop content like “MythBusters” and “Shark Week” for the mobile screen. It’s all part of Snapchat’s strategy to offer a variety of content for advertisers to sponsor, and hopefully get people hooked into coming back more often. Discovery’s “MythBusters” was canceled last year, and it’s unclear what form the Snapchat version would take. However, the channel has been on the search for new talent to help relaunch the show on television. The Snapchat shows are still in development, according to a Discovery spokeswoman. Read the full story here.

Qantas serves up live sport, Foxtel, Netflix and Spotify on board

The nation’s airline has teamed up with a slew of media partners to offer flyers access to on-demand content including Foxtel’s entire catalogue – and even live sport, reports AdNews. In return the partners will of course gain

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