No One Likes Lines
Like most other people in the world, I really dislike waiting in lines. There is nothing else that bothers me quite as much as being excited to do something and then having to wait to do it. Recently, my wife and I took a short cruise down to the Bahamas, in which my only goal for the entire trip was to get as much snorkeling time in as possible. When the ship pulled up to the first port at a little island called Coco Cay, I could hardly contain myself as supposedly the snorkeling there was fantastic. That excitement was immediately quashed, however, when I found the 75 minute line to board the tender to shuttle all of the other excited cruisers to the island.
Yes, 75 slow moving, agonizing minutes. It was the ultimate buzzkill and immediately dampened my energy by just standing in place. But as I stood there, I did have time to reflect on how the situation looked very similar to that of one in the affiliate channel.
When affiliates apply to join a merchant program, that process is often coupled with a lot of initial excitement. New products to promote, new strategies to try out, and new money to be made–who wouldn’t be excited?
It is here that this excitement can be capitalized on or wasted by the merchant. Savvy program managers are always on-the-ball with new applications, approving and denying as they see fit, but doing so in a very timely