At Performance Horizon, we want to play a catalytic role in fostering genuine partner marketing communities in key cities around the world. We spend a great deal of time and money creating in-person events where partner marketers of all stripes can come together and learn from one another.
One of the most popular formats for such discussions is what we call an Executive Regional Roundtable. These roundtables bring together thought-leading partner marketers from both within and beyond our client base to:
Talk about the issues they face Share ideas about “what works” in this dynamic space
After the positive feedback from roundtables in Sydney, Brisbane, London and San Francisco, the Performance Horizon APAC team hosted its first roundtable in Singapore last month, at the ZALORA offices. South East Asia is now the fastest growing ecommerce market in the world, with sales expected to hit $88bn by 2025. Given all of that revenue, it’s more important than ever to discuss the way partnerships fit into this growth.
While the specifics of individual opinions and discussions are always kept confidential, we would like to share some of the significant insights and topics that were discussed during the roundtable, and the key trends that attendees are expecting to shape 2018.
Partnerships need to be viewed as complementary alliances: The time has come to view brand partnerships as more than promoting a discount code. Instead, marketers should look at them as a way to work with brands who can crate unprecedented and unique