Last week I wrote an article for the PMA entitled Affiliate Marketing and ITP 2.0. It was a basic overview of ITP 2.0 and the impact it can have in general on affiliate marketing. I want to take that a step further and show affiliates just what is at stake and how they can help prevent it.
If you make any money in affiliate marketing,
you need to read and understand this post.
I’m not sure how much more emphatic I can be than that. There’s a good chance you are going to start losing commissions as early as this afternoon, depending upon when the Safari update takes place. Here are the steps you need to be taking.
Step One: Assess the Possible Impact to Your Site
The first thing you need to do is check your analytics to see how much of your traffic is Safari traffic. The easiest place is through Google Analytics. I’m not an analytics whiz, but you only need a basic understanding to figure this out.
Go into “Audience” “Technology” “Browser & OS” and look at the list for the last 30 days. You don’t even have to do the math–Google does it for you. You’ll see Browsers broken down. Add together anything Safari as a MINIMUM, but also know that Firefox is rolling out something similar soon.
As you can see, for one of my sites, my Safari plus Safari (in-app) are a total of 16%–not a huge amount of my traffic.