25 questions about affiliate marketing answered for marketing managers

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Marketing your business effectively involves constantly monitoring, tweaking and testing to see what works.

If you are looking for a marketing method that is simple to track and monitor and also gives a good ROI, affiliate marketing is the solution for your toolbox. However, if you are new to the concept, you may not understand how it works or you might have preconceived ideas that are putting you off from progressing. To help you distinguish myth from fact and get a better appreciation of how affiliate marketing could work for you, we’ve answered some of the most common questions marketing managers pose.

What is affiliate marketing?

Affiliate marketing involves offering your product or service to publishers (also known as affiliates) to promote on your behalf. In return, you pay a commission for every sale the publishers make. As a performance-based marketing method, you only pay for results.

How can affiliate marketing help my business?

Affiliate marketing helps your business by:

Giving you access to professional marketers (the publishers) Exposing your products to new audiences through the promotional activities of your team of publishers Offering a cost-effective marketing method with a good ROI Saving time on marketing which you can spend on other aspects of your business

How much is the global affiliate industry worth?

In our recent Awin Report, we reported that the global annual investment in the industry is more than $13 billion annually.

What is an affiliate program?

An affiliate program refers to

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