Impact Secures $75 Million in Funding Led By Providence Strategic Growth
Financing to Accelerate Growth for the Leading Partnership Automation SaaS Provider
Impact, the global leader in PARTNERSHIP AUTOMATION, today announced a $75 million investment led by Providence Strategic Growth (PSG), the growth equity affiliate of Providence Equity Partners. The new funding will accelerate platform development, further go-to-market and regional expansion, and fuel both organic and inorganic growth. Existing investor Silversmith Capital Partners also participated in this investment.
Analysts, technology and enterprise leaders recognize that partnerships are a significant source of incremental growth and new revenue streams. While sales and marketing have long been viewed as the primary sources of growth, they are no longer enough to sustain it. Partnerships have emerged as the next and third major growth driver for business.
“We have seen brands double-down on direct sales and marketing investments such as CRM and marketing automation over the past 20 years. With over 75 percent of world trade flowing indirectly, Forrester believes the third stage of enterprise growth will revolve around paving the last mile to the customer through partners and alliances,” said Jay McBain, Forrester, Principal Analyst Global Channels.
Just as automation software has transformed sales and marketing organizations and their processes, Partnership Automation is doing the same. Automating partnership discovery, recruitment, onboarding, engagement and optimization is possible through Impact’s Partnership CloudTM. Impact’s most mature clients leverage the Partnership Cloud to transform their organizations and partnership initiatives to expand across