“If you believe business is built on relationships, make building them your business.” – Scott Stratten, author of UnMarketing
Affiliate marketing is often anonymous. As noted in our Performance Partnerships 101: Transparency post, it was not that long ago when it was common for companies to pay affiliate partners for thousands of leads or sales without truly understanding where they came from.
And when you don’t know what partners are in your affiliate program, how can you develop a transparent, trusting relationship them?
This is why a third essential component of a Performance Partnership® is Real Relationships.
To unpack this a