Affiliate marketing has enabled brands to engage with partners and promote their products internationally. However, as with any international affiliate marketing strategy it is important to create regionally specific plans to build strong relationships with partners abroad and recruit a range of global and local partners. Here are my top five tips to reach the right affiliates when launching a programme in a new country.
1. Understand your audience and the key actors
A crucial aspect of any affiliate programmes success is the selection of the partners that will not only promote the brand, but also drive quality traffic