It’s common knowledge that if you have a website, you need to have an email list. An email list allows you to directly speak to your leads and customers, which builds trust, increases engagement, and boosts conversions. In fact, according to HubSpot, 59% of marketers say email is their biggest source of ROI (return on investment).
But have you ever considered that you can start growing your email list before you even launch your website? It sounds a bit backwards, but it’s totally possible and a great way to stir up excitement and build relationships with potential customers. So, when your website does launch, you’ll get a ton of traffic and engagement right away. Plus, those email subscribers you’ve been building a relationship with for weeks or months ahead of time, will be more likely to make a purchase.