If your conversion rate is looking miserable, you’re not alone.
A lot of online businesses are in the same situation. They spend their marketing budgets on getting traffic, with the hopes that more of these visitors will become customers.
The bad news is, when you keep sending traffic to un-optimized pages, you’ll soon become trapped in the cycle where you’re spending more on traffic generation but with very little results in leads and sales.
If this sounds familiar and you’re having trouble figuring out the reason for your dismal online performance, then what you need is more likely some professional help in website conversion rate optimization or CRO.
How to know if you need professional CRO help 1. Is your conversion rate way below the industry average?
It’s difficult to know what is a good conversion rate for your site unless you have a point of comparison. If you’re not sure whether your conversion rate is good enough, it might be a good idea to check the average in your industry.
Of course, you should always take industry averages with a grain of salt.
Conversion rates are highly contextual. Your conversion rates are shaped by different factors, such as the product types and cost, where your traffic is coming from, the technology influence, and others.
You can’t expect your relatively unknown online store to fare as well as the brand giants. But that’s