If you’re in the Subscription Services business, you’ve probably come across the in-depth survey McKinsey & Company released last year.
In the event that you haven’t, here are some important learnings:
The subscription e-commerce market has grown by more than 100 percent a year over the past five years, with the largest retailers generating more than $2.6B in sales in 2016, up from $57.0M in 2011. E-commerce subscription services generally fall into three categories: replenishment, curation, and access. A recommendation, including word-of-mouth and positive online reviews, is a key trigger for consumers to sign up with a subscription service,