Are you looking for a way to drastically boost conversions on your website? Look no further than social proof.
The term social proof describes “a psychological and social phenomenon wherein people copy the actions of others in an attempt to undertake behavior in a given situation”.
For instance, imagine you walk by a new restaurant. This restaurant is filled with diners and there’s a line up of people out the door and down the sidewalk. Typically all of those excited people will make you want to order from the restaurant too. After all, if that many people seem to love their food, it must be good. You can get the same effect by adding social proof to your website.