SSL Certificate: What It Is and Why Your Website Needs One

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As part of our commitment to enabling marketers to Do More With Less, Worry Free, the Solutions Engineering team at TUNE is always looking for ways to help our customers. Keeping users informed about the latest advancements in data protection and privacy is just one example of how they do that. In this post, team member Alon Bresky explains the technology behind SSL certificates, why you should use them, and how they are handled in the TUNE platform.

Affiliates and partner marketers around the world were surprised when, in July 2018, they were suddenly unable to log in to their websites on Google Chrome. The reason? They had received this notification claiming that their website was unsecured:

A screenshot of the unsecured connection alert that began appearing in July 2018 for certain websites on Google Chrome. Source: Google Chrome

The performance marketing industry had been expecting something like this to happen, so it was not a complete shock when it did in 2018. However, it still caught many websites and businesses off guard. In today’s reality of data breaches and consumer privacy concerns, having a secured website connection is a must. In this post, I will explain why and present a solution for establishing a secure network connection via SSL certification.

What Is SSL? What Is an SSL Certificate?

Secure sockets layer, or SSL, is a standard security technology for establishing an encrypted link between a server and a client, typically a web server (website) and a web browser, or

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