If you want to be successful online, regardless of how you choose to define success, you need to be willing to do more than the bare minimum. Blogging is great, but you should also have great photos to go with your blog posts. You want a strong social media presence, you want to interact with your readers, and you should seriously consider having a video component too.
You’ve heard all of this before. And even if you don’t decide on shooting and posting a vlog on a regular basis, video is becoming an increasingly important component of the overall content mix. That’s why you see videos so frequently from John too. This started way back with the Dot Com Pho videos over ten years ago!