4 strategies travel brands should use to maximise return in the affiliate channel

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According to Statistia, revenue in the online travel sector in the UK is worth $19M in 2019, and worldwide about $434M. The affiliate channel offers travel brands, a variety of opportunities to increase brand awareness, stand out from the competition and increase their online revenue.

When a customer is looking to book a holiday, a lot of research is put into making the decision. Consumers are exposed to a vast number of sites providing them with different pieces of information ranging from destination guides, to flight comparison sites, to hotel recommendations. For travel companies, ensuring you are capturing the

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