Amazon: Competitors are Primed to Cash In

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July 15th marks Amazon’s fifth year running its highly anticipated Prime Day. Originally a one-day shopping event, Amazon will be extending the day into two this year, running through July 16th. Internet Retailer projects upwards of $6B in goods being sold—Amazon’s biggest event haul to date.

In fact, they estimated that this year’s sales will jump 46.5%. Experts speculate the top contributors to the massive increase in sales can be contributed to the extension of this year’s event by 12 hours to hit the full 2 days as well as Amazon’s offering of over one million discounts this time around.  

But don’t let the targeted dates fool you, we still have about a week left, yet we’re already seeing Amazon offering some serious deals. There’s no debate around the fact that this day truly celebrates two things:

1. Prime customers

2. Amazon’s proprietary electronics suite including Fire Sticks, Fire Tablets and everything Alexa enabled.

Naturally, just like last year, we’ll also see some deals surrounding Whole Foods as Amazon enters their second year of ownership over the exclusive whole foods retailer.

There will also be unique offerings including deep discounts on Marvel movie rentals and there’s even a Taylor Swift concert being aired on July 10th—you guess it—in honor of Prime Day. In fact, a recent RetailMeNot survey showed that Amazon’s Prime Day has grown to be such a retail event that many gauge it as the unofficial kick-off for back-to-school shopping with 64% of parents polled saying

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