Why Incrementality In Affiliate Marketing Is Not One-Size-Fits-All

Incrementality is rapidly being implemented as a key performance metric across more and more affiliate marketing programs. At some companies, incrementality is implemented...

5 Tips for Fostering Publisher Relationships in a Remote Environment

Building a new business relationship can be difficult, especially in a remote environment. Without the ability to meet every business connection in person, it is important...

AP Employee Spotlight, Samantha Devillard

In this month’s addition of our Employee Spotlight series I talked to Samantha, Affiliate Marketing Associate for AP EMEA. She shares her thoughts...

62% of UK Online Retailers are already planning ahead for Black Friday

This article was originally published on PerformanceIN. In a bid to get ahead of the crowd and maximise return, online retailers across the...

6 Secrets for an Effective B2B Affiliate Marketing Program

Traditionally, affiliate marketing was reserved for retail brands, leaving B2B-focused companies with an empty dance card. As awareness grows regarding the affiliate landscape,...

Welcome, Janice Tan-David! AP’s New APAC Managing Director

We are thrilled to welcome Janice Tan-David to the Acceleration Partners team! In her new role as APAC Managing Director, Janice will head...

AP Publisher Spotlight: Global Savings Group

Here at AP our Publisher Development Team work hard to develop and create valuable partnerships with brands, that help to add diversity to...

Team CAKE: What Motivates Us?

>> SUPPORT OUR RIDERS CYCLING FROM LONDON2PARIS FOR THE BHF AND DONATE TODAY. This September the affiliate industry will be taking on one epic...

Outperform Podcast: July Episode Recap

This past month, we were able to sit down and chat with well-respected leader and founder of The Program, Eric Kapitulik; Hal Elrod,...

Publishers: Consider These 5 Things When Joining An Affiliate Marketing Program

Not all affiliate marketing programs are created equal. In fact, a lot of great companies have very poorly run affiliate marketing programs, which...