5 Ways to Make Summer Your Best Partnership Season Ever

Memorial Day may be the beginning of some long, lazy summer weekends filled with barbecues, swimming and just relaxing, but if you are looking...

Impact, Partner And Influencer Marketing Technology Supplier, Fueling Growth With $75...

The post Impact, Partner And Influencer Marketing Technology Supplier, Fueling Growth With $75 Million Investment appeared first on Impact.

5 Do’s and Don’t for Influencer Recruiting

We’re pleased to present this guest blog post written by Amanda Cross who is a millennial lifestyle blogger and writer from Arkansas. Through producing...

BuzzFeed’s Advice to Scaling Partnerships: “Stay Authentic. Lean into Data-driven Strategy”

Recently, Impact’s Richa Dani, Director of Strategic Partnerships, sat down with BuzzFeed’s Nilla Ali, Head of Affiliate, to find out just how this remarkable...

In Loving Memory of Affiliate Marketing. Now Say Hello to Partnerships

Obituary: We are sad to announce that in 2019, traditional affiliate marketing died quietly in the ether. Born in 1997 (approx.), affiliate burst into...

Why Impact’s Attribution Solution Is Award-winning

Recently, global media organization The Drum chose Altitude by Impact as the “Best Attribution Solution”—what a thrill to have our attribution innovations recognized officially!...

Deep Thinking on Deep Linking — A Straight Shot to Mobile...

One thing we know—the world has gone mobile, and so have their purchases. A growing number of consumer purchases are happening in-app. In fact,...

How Brands Can Uncover Incremental Value from Their Partnerships

In an increasingly competitive retail landscape, with every channel competing for a piece of the budget pie, partnership managers need to advocate for their...

Why Partnership Automation is the Next Big Growth Channel

Affiliates used to serve as the primary partners in the ecommerce space, today the category is much more diverse and automation is becoming increasingly...

How to renew your trust in your marketing data

The post How to renew your trust in your marketing data appeared first on Impact. When it comes to multi-channel campaign and customer...