5 Key Ingredients For Launching Successful Partner Programs

Partner marketing, which until recently has been referred to as affiliate marketing, initially drove traction for brands through SEO and paid search when it...

Impact Radius Unveils New York Office on Park Avenue as Company...

Read the original announcement as posted by PRNewswire. The Company’s Foray into New York City highlights its Rapid and Consistent Growth ...

Stop calling them “affiliates”. They’re your partners. Or at least, they...

See the less opinionated version of this article, as edited by PerformanceIn. If you’re looking to grow your “affiliate” program by recruiting “affiliates” through...

Play By Your Own Rules With The New Attribution Model Builder

We’re excited to announce the release of a powerful new tool to help you completely customize and experiment with your rules-based attribution models. Using...

Succeed as a Woman in Technology? This Girl Can

Read the full article by Lindsay Rowntree on ExchangeWire. Women in technology; women in STEM fields; women in ad tech; women in advertising –...

How traffic resellers trip third-party verification filters

Originally written by Ross Benes for Digiday. When it comes to ad fraud, everybody’s got a stake to protect. Verification vendors came into hot demand...

One on One: CMOs Need a Marketing Platform of Record

Originally written and recorded by Kim Davis for DMNews. Just a couple of weeks into his new role as CEO at Impact Radius,...