Good News From Forensiq—MRC Confers Accreditation for SIVT Detection and Filtration...

From inception, Forensiq by Impact’s mission has been to protect digital marketers against fraud across every part of the marketing funnel—and now the Media...

Forensiq by Impact Earns MRC Accreditation for SIVT Detection and Filtration...

Ad fraud protection solution accredited for SIVT detection for in-app display and video served impressions NEW YORK, New York. – Nov. 12, 2018 – Forensiq...

Impact Announces Opening of Singapore Office to Further Extend Global Footprint

The post Impact Announces Opening of Singapore Office to Further Extend Global Footprint appeared first on Impact.

Are You Safe From In-app Fraud? Here’s How to Know

In 2017, Google Play Store housed 2.8M apps and Apple’s App Store held 2.2M apps (Statista, 2018). These numbers are expected to keep increasing–and...

Why a System of Record can Take Marketers to the Stars...

The post Why a System of Record can Take Marketers to the Stars and Beyond appeared first on Impact.

How Radius and Altitude Are Helping Lenovo Scale Their Partner Marketing...

The post How Radius and Altitude Are Helping Lenovo Scale Their Partner Marketing Program appeared first on Impact.

Advancing Marketing Performance Measurement: Q&A with Forrester Senior Analyst, Tina Moffett

The post Advancing Marketing Performance Measurement: Q&A with Forrester Senior Analyst, Tina Moffett appeared first on Impact.

Botnets v. Humans: Avoiding Fraud in Your Viewability Measurement

Viewability has become an important measurement for digital ad effectiveness—no one wants to pay for ads that don’t load all the way, appear so...

Partner Marketing Case Studies

Case Study – McAfee Case Study – Ivory Ella Case Study – Shipt Case Study – BarkBox...

TechBytes with David A. Yovanno, Chief Executive Officer, Impact

The post TechBytes with David A. Yovanno, Chief Executive Officer, Impact appeared first on Impact.