It’s Time for Coupon Codes to Change

Coupon codes have evolved slowly in the Affiliate Marketing industry, but now represent a new realm of opportunity and optimism.  Consumers have used coupons...

LinkConnector Turns 15—Reflections from its Co-Founder

As the first quarter draws to a close, LinkConnector has a significant and exciting milestone to commemorate—March 2019 marked LinkConnector’s 15-year anniversary.  In our...

Performance Marketing Awards Shortlist Announced

LinkConnector is honored and immensely excited to announce that we have been shortlisted by a panel of industry experts to compete for two of...

Coupon Affiliates Speak Out About Incremental Value

On the opening day of the Affiliate Summit West conference (#ASW19), LinkConnector’s Co-President, Choots Humphries, moderated the panel discussion, Coupon Affiliates Speak Out About Incremental Value....

Leveraging Influencers in a Performance Marketing Arena

The Affiliate Summit West conference (#ASW19) wrapped last week where over 6,000 digital marketers from over 70 countries gathered at Paris Las Vegas Hotel for...

Parallel Tracking – Affiliate Links Are Ready

The affiliate marketing industry is adapting to another notable tracking technology change. First, there was GDPR, then came Safari ITP 2.0, and now we...

Why Pay-Per-Click Programs are Making a Comeback

No school like the old school; learn how pay-per-click campaigns are sparking appeal with bloggers and influencer affiliates. In the world of Affiliate Marketing...

Disruption Minimized – ITP 2.0 Compliant

Our industry is two weeks into ITP 2.0 and its potential effects on Affiliate Marketing tracking. Adoption of Safari 12 has been rapid with...

Safari’s ITP 2.0 – Is Your Program Ready?

So, 2018 has been an interesting year for our Technology Team here at LinkConnector (LC).  As we always do, we created a list of...

Affiliates – What Powers Their Growth?

Inspiring the excitement, energy and engagement from affiliates is one of the many coveted skill-sets affiliate managers proudly possess. And, it’s one that can...