Publisher Perspective: Increasingly

We work with some of the most successful and influential publishers in affiliate. Our Publisher Perspective series sets out to learn from the best...

3 Critical Strategies for Turning Your Advertising into a Profit Center

Digital advertising has exponentially enhanced the purchasing environment. With just a few clicks, shoppers can make well-informed buying decisions without ever needing to leave...

Preparing for ITP 2.1: How to stay a step ahead of...

With an ongoing focus on consumer privacy, many browser technologies are taking steps to protect our personal data. This initiative has the unfortunate effect...

Finding the Goldilocks of Affiliate Marketing Service Management

The classic story of a little girl who gets lost in the forest, finds shelter and through a little trial and error, her perfect...

Gain Visibility Into Your New Customer Initiatives

Modern marketers are feeling the pressure as the cost of customer acquisition rises. Tapping into audiences on Facebook, Google and Amazon bears a heftier...

Brands Need More Than the Affiliate Status Quo

While today’s digitally native brands were certainly quick to identify and emphasize performance channels that drove business outcomes, many other brands are JUST beginning...

It’s Time for A Holistic Approach to Performance Marketing

The once wildly popular Mad Men still serves as a solid reminder that things in advertising have changed dramatically. And they continue to change...

Publisher Perspective: Goodshop

We work with some of the most successful and influential publishers in affiliate. Our Publisher Perspective series sets out to learn from the best...

Today's Marketers Need Operating Leverage to Thrive

When it comes to the cost of acquisition within Facebook, Google and Amazon, one truth is certain: the rising costs to do business are...

Leadership Team Expanded as Growth Accelerates

Today we are announcing that marketing technology and services veterans, Mike Flanagan and Don Gustavson have joined the company as Regional Vice President of Sales,...

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