How Independent Ad Viewability Tools Are Driving Platforms Toward Third-Party Verification

Photo by Will Francis on Unsplash Which is worse for performance marketing campaigns: unviewable ads, or outright fraud? Why not both? According to...

The Rise of Cryptocurrency Affiliate Programs (and Our Predictions for the Future)

Photo by Andre Francois on Unsplash This time last year, cryptocurrency broke onto the scene, as seemingly everyone was scrambling to get a...

6 Steps to a Successful Influencer Marketing Campaign

Photo by Kipras Štreimikis on Unsplash Think back to the last time you purchased something new… What did you check to ensure you were making...

Cryptocurrency and Affiliate Marketing: What's the Big Deal?

Photo by Andre Francois on Unsplash Did you know that blockchain technology was invented to be the public transaction ledger for the first-ever...

Best Practices When Choosing an Affiliate Marketing Platform

Photo by Robert Anasch on Unsplash Whether you’re a media buyer or seller (i.e., publisher), both depend on each other for a successful...

Strategies From the Most Successful Affiliate Marketers

At the start of the year, we predicted a few trends we spotted on the rise in affiliate marketing. Most of them are indeed...

The Importance of Mobile Optimization in Affiliate Marketing

As performance marketing grows in popularity, remember one mantra: always optimize for mobile. It’s a factor that can make the single biggest difference in...

The Future of Performance Marketing in 2018: An ITP 2.0 Update

Photo by rawpixel on Unsplash If you’re in the performance marketing industry in 2018, you’ve noticed that major browsers have been making big...

Employee Spotlight: Emily Dreke

This is the first in a new series highlighting our employees! We talk a lot about how important and unique our culture is at...

Hear What Leaders at 3 Mobile Ad Platforms Predict for the Connected Universe

Leaders from top mobile adtech platforms discuss their predictions for the connected future in a panel at Postback 2018. At Postback 2018, we...

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